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Results just not there? Is your marketing missing the mark? Does it just seem to go unnoticed? There is a reason for that.
Good marketing does not convince the customer to buy a product. Good marketing merely brings to the customer’s attention that you have a solution that they need. It isn’t about your product … it is about your customer’s problems.
Your “Ideal Customer” doesn’t really care about your product or service, they only care about how it can help them deal with one of two things.

1. Problems They Have and Don’t Want, or
2. Results They Want and Don’t Have