Doing business without advertising is like winking at a guy in the dark. You know what you are doing, but nobody else does.
An effective marketing strategy is considered to be the key for any business to generate profits. Businesses might invest extensively in research to develop the best products with ultimate quality and valuable features but they will eventually become a piece of rubbish if nobody knows about that product.
Here comes the role of effective marketing, which helps you stimulate sales and generate profits. Marketing means the utilization of effective marketing mix (the 4 P’s- products, pricing, placement and promotion) to stimulate exchange of goods and services among individuals and organizations. Effective marketing is believed to be the backbone for a successful business strategy and involves identifying customer needs, producing products, pricing them, distributing them and promoting them to generate sales.
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